MUMBAI: E-commerce platform Myntra was forced to change its logo after activists raged about its “obscene” logo alleging that it “depicts a woman’s vagina”.
The logo will be changed across app, website and packaging material, the company said following the uproar. To a normal eye the logo would appear as the alphabet ‘M’ with different shades of pink and orange but some activists decided to cancel the brand as they found it to be offensive to women. Social media trolls joined the outrage bandwagon and labelled the logo as “indecent and denigrating to women”.
A Mumbai-based activist Naaz Patel filed a complaint with Mumbai’s cyber cell of Mumbai Police alleging that the corporate insignia was “insulting and offensive” to women. Mumbai Police officials met Myntra representatives after they received the complaint from Naaz, the founder-director of Avesta Foundation.
The complainant demanded the Flipkart group company to change its logo or face legal action.
